At Smithfield Foods, Inc. and its affiliated companies (collectively, "Smithfield") your privacy is important to us. Smithfield does not collect personally identifying information about you, which includes, but is not limited to, your name, address, telephone number and e-mail address ("Personally Identifying Information"), unless you voluntarily submit it to us through one of our Information Collection Forms or by registering to use the Smithfield Racing mobile application or other means.Information We Gather Automatically
When you visit our Site, we may automatically collect certain non-identifying information about you, such as your movement about the site or the pages on the site you visit most frequently, the type of browser or computer operating system you use or the domain name of the Site from which you linked to us ("Non-identifying Information"). In addition, we may store small files on your computer hard drive as a "cookie" or similar type of file to track and target your interests. We use this Non-identifying Information internally, to help us enhance the efficiency and usefulness of the Site and to improve customer service. If you object to this practice, please consult your browser documentation for instructions on erasing or blocking cookies.Additional Privacy Protections for Children
This Site is not aimed at children less than 13 years of age. Any information submitted through the Information Collection Form pages that we know or reasonably believe originated from a child less than 13 years of age will be deleted. Children should never reveal their addresses, phone numbers or other Personally Identifying Information to any strangers on the Internet.Use of Information
Any Personally Identifying Information or Non-identifying Information (hereinafter collectively "Information") we gather, whether voluntarily provided by you or automatically collected, may be used for internal business purposes or for marketing and promotional purposes related to products and services of Smithfield or any of its retail or promotional partners or for other purposes specified by us at the time of collection. We do not sell or otherwise disclose such Information to third parties except as necessary to achieve the purpose for which the Information was submitted or collected (such as, for example, to receive promotional offers and product information from Smithfield or any its retail or promotional partners), or to comply with the law, law enforcement agencies, or legal process served on Smithfield, or if we believe, in good faith, that such disclosure is necessary to defend our rights or property or to respond to an emergency situation.
If you are concerned about the Personally Identifying Information you have provided to us, or would like to review, update or delete that Personally Identifying Information, please contact us. We will make reasonable efforts to comply with your request.Links to Third Party Web Sites
Smithfield has reasonable security measures in place to protect the Personally Identifying Information you submit to us, once it is received, but we cannot be responsible for the security of information in transit. We have taken careful measures to prevent the loss, misuse, and alteration of your Personally Identifying Information. Once we receive your Personally Identifying Information that was entered into our Site, it is stored behind a firewall. Your Personally Identifying Information is only accessible to those employees who need it in order to perform their jobs. When you communicate with Smithfield by e-mail, however, your communication is not necessarily secure from interception and is subject to all of the risks of electronic communication. Smithfield does not guarantee the security or confidentiality of transmissions. Smithfield reserves the right to update or otherwise alter our security practices if and when it seems appropriate.